PCSO made a Wise Decision on Budget

Nowadays, most of us are interested in instant things; instant noodles, instant coffee, instant messages and instant money!

Lotto is one example where you can get instant money that’s why if you notice, even before, a lot of Filipino people are involved with this game. They listen to the radio, read magazine and watch TV for them to know the latest about sweepstakes and of course they wanted to know if they won. They are waiting for the results through media. I myself am also interested in knowing the latest about it. And I never failed to get information; if I read the magazine, listen to the radio and watch TV, I can get information. I was then thinking how much budget there is for these advertisements.

According to Manuel C. Garcia, manager of Publicity and Public Relations Department of PCSO, last year (2010) their budget for advertising and promotions was 928.3 million pesos. This year, they have come up with the total budget of P550 million. This was supported by the Aquino administration’s programs and advocacies and it was initiated by PCSO Chairperson Margarita Juice, General Manager Jose Ferdinand Rojas II and members of the PCSO Board of Directors, Publicity and Republic Relations Department Manager Manuel Garcia.

Garcia said that the P550 million budget is expected to cover not only the tri-media advertisements of the agency but also includes anticipated advertising production expenses to be continued by the present administration while still reinforcing that PCSO is the premier charitable institution providing charity and medical assistances to the poor and indigent Filipinos.

This budget for 2011 consist of print media advertisement in the amount of P77million, radio advertisements for P198million and television advertisements in the amount of P275million. This budget inexpensive than last year’s allocation; their budget for print was P118, 272.000, for radio it was P304, 128.000 and P422, 200,000 for TV ads.

If you compare last year and this year’s budget, PCSO is now being wise and not spending too much. A lot of Filipino people need help; we need to focus to those people who are really in need. Instead of spending too much for advertising and promotion, PCSO did a great decision on lowering it down. This is one way of showing that for this year’s PCSO officials; they are very responsible and thinking not only for themselves…
Now see the difference…